Creating a Pitch Deck for Investors

A pitch deck is a brief visual presentation used by entrepreneurs and business owners to provide an overview of their business plans, products, services and growth to potential investors or clients. A pitch deck can be an extremely useful tool in business fundraising. We created this short course to walk you through the steps taken to create a compelling pitch deck that will get you to the next meeting. This entrepreneurship course begins with a brief introduction and provides insider tips for creating an effective pitch deck. We explain how to create an eye-catching ‘vision slide’ and an overview of your company, which typically includes an introduction to the company and its mission, vision, values, target market, competition and key performance indicators.

This course describes how to write a ‘problem statement’ that resonates with potential investors and a ‘solution statement’ that demonstrates your company’s valuation proposition and ability to meet your customers’ needs and desires. We identify the components of the ‘target market’ and the ‘market size’ slides and explain how to calculate the market size and the properties of the ‘competitive matrix’. We lay out the key things to consider when composing ‘competitor’, ‘business model’, ‘go-to-market’ and ‘team’ slides. Finally, we show you how to create perfect ‘financial’ and ‘traction’ slides.

This course is ideal for small business owners and startups looking for investment or partnership opportunities. It also suits entrepreneurs who have a business idea and are looking to present their project to potential investors, clients or partners. This course demonstrates how to communicate your business ideas to investors clearly and effectively and also how to show that you are serious about your business to speed up the fundraising process. This entrepreneurship gives you the inside track on the competition so sign up to learn how to impress investors with a compelling pitch deck.